77WABC

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77WABC *

During my time at 77WABC, I played a key role in expanding the station’s digital presence and refreshing its visual identity. In 2024, I produced content across Instagram, TikTok, Twitter, and Facebook—helping grow the station’s TikTok following and contributing to over 2.8 million views through compelling, audience-driven video content. In 2025, I shifted focus to design, redesigning graphics for every show on the station to create a cohesive, updated look. I also revamped the merch store, giving it a cleaner layout and introducing new product designs to better reflect the station’s brand.

2024 TikTok Success

During my time managing TikTok content for 77WABC, I found the most success with clips from The Left vs. The Right — a show I specifically chose because it featured relevant political and cultural debates, controversial takes, and on-air arguments that made for naturally engaging content. These elements were a perfect match for TikTok’s fast-paced, reaction-driven audience. I selected moments that didn’t require much context, showcased emotional intensity, and encouraged conversation in the comments. By focusing on these high-impact clips and pairing them with TikTok-native editing, I was able to drive significant growth on the platform, contributing to over 2.8 million views during my time at the station. Despite being posted over a year ago, these clips remain some of our most-viewed content — proving the long-term value of posting the right content at the right time.